Identifying endangered sites that are unique for their architecture,
urban planning, history or environment; Implementing a well-coordinated
protection and restoration programme, financed by national and
Finding economic activities that have a “symbiotic relationship” with
the conservation of buildings and, ultimately, create conditions leading
to a virtuous cycle in which creative activities enrich heritage and
Creating an international study group for developing a specific economy
that can be integrated into the fragile context of sites which have a
great heritage value or which are of great natural beauty.
Use heritage-based tourism as a vehicle for local development, which
requires the identification of structures, landscape elements and
cultural practices; mobilizing all available cultural resources to
provide tourists with diverse experiences; ensuring a conservation stake
for local communities and local economic development.
Bring together, State Government, Private sector, NGOs, local Artists
and Craft people to support heritage-based development.
The objectives of "Revive Chettinad Development Project", taking into
account both the size of the concerned territory and the urgency of the
situation, proposes to initially target a smaller geographical area and
a few buildings that are representative of the architecture of the
The objective is to preserve the structures of heritage value as well as
to revive the site by introducing activities that are useful to the
community and compatible with the conservation of the heritage and which
can ensure its maintenance in the long term. Moreover, thanks to the
restoration work, it will be possible to transmit the extraordinary
traditions and skills that made it possible to construct these houses.